They wanted a store that sells like TikTok. Watch, tap, buy.

JourneySupp is a functional drinks brand. Protein coffee, mushroom coffee with chaga, lion's mane and cordyceps, collagen blends, creatine. A lot of the customers are women who'd rather drink their collagen than swallow another pill.

They buy the way they scroll, so the brand wanted a storefront that behaves like a feed. Watch a short video, tap, buy, without ever breaking the flow.

The usual way to get that on Shopify is to stack third-party apps on top of a theme. It works, but it comes at a price. The apps that do shoppable video run over $1,000 a year, some take a cut of every order, and they slow the store down with scripts loading from someone else's servers.

Worse, the core of how the store sells ends up owned by an app instead of the brand. That isn't owning a store. It's renting one.

It came out fast, clean, and easy to run, and it doesn't lean on anyone. No subscriptions, no cut of sales, no waiting on someone else's roadmap.

Owning the code turned a monthly cost and a dependency into an advantage. The store sells like social, loads fast, and the money that used to leak into apps stays in the business. When the tool doesn't exist the way it should, I build it.