Case study · Site + Paid Media
I built the site, then ran the ads that filled it with leads.
Memphis Health Food makes supplements for other brands. They needed a site that turns strangers into quote requests, and traffic that actually converts. I handled the whole funnel, from the custom site and landing pages to the paid media that fills them.
- Client
- Memphis Health Food
- What
- B2B supplement manufacturer
- Role
- Site, landing pages + paid media
- Stack
- Next.js (custom site)
The brief
Memphis Health Food is a contract manufacturer. Brands come to them to make powder supplements, from formulation to shelf-ready product, without building their own factory. It's a business built on trust, since a brand is handing over the thing its customers put in their body.
So the site has two jobs. Make a serious manufacturer feel like a partner worth trusting, and turn that trust into a quote request. Then it needs the right brands actually finding it.
What I built
I researched a site model built for exactly that, good UX and a story a brand can follow, from who are these people to let's start. Not a brochure, a path to a quote. Then I built the pieces that turn traffic into leads.
Custom site
Built from scratch in Next.js, fast and owned. No template.
A story, not a brochure
A UX and narrative that walks a brand from doubt to “Get a Quote.”
Landing pages for ads
Focused pages around one offer and one action, matched to each campaign.
Paid media that converts
Meta campaigns and lead forms tuned to bring in the right brands, cheap.
The result
The ads worked. The lead-form campaigns pulled quote requests at under $7 each, and across the campaigns the site brought in 131 leads.
Same person built the page and bought the traffic, so nothing leaked in the handoff. The page is built to convert, the ads are built to feed it, and each one makes the other worth more. That's the whole point of doing both.
Paid media results
Meta Ads
Leads
131
captured
Cost / lead
< $7
form ads
Reach
10K+
people
Across the lead campaigns. The form-based ads came in under $7 per lead.